IRN-BRU Xtra Tropical Limited Edition Flavour Summer Special, 8x330ml
About this deal
He adds: “We also have an attention-grabbing media plan that will get consumers really excited about these flavours. We’ll be reaching 94% of 16-24s at least 45 times throughout the campaign with outdoorposters, influencer activity and social media content, so we know that they’ll be in even higher demand.”
You can’t mention Scotland without mentioning Irn-Bru! Often referred to as the country's "other national drink" (after whisky), Irn-Bru - for the uninitiated - is a sweet, fizzy drink with a vivid orange hue. What does it taste like? Debate rages on across Scotland, from coast to coast! Is it a sort of liquid bubblegum flavour, or is it more like a carbonated caramel? A fruity cola? Nobody can quite decide - and that’s half the fun! Fans of Scotland’s other national drink can enjoy “ice cream” and “tropical” varieties as part of their sugar free Xtra range. Adrian Troy, marketing director at Barr Soft Drinks, said: “We know that summer is a key period for soft drinks and new flavours are driving growth in carbonates.Adrian Troy, AG Barr marketing director, said: “The battle was fierce, but our fans have spoken with Tropical and Ice Cream chosen as our limited edition summer flavours.
The drink, called Brew, comes in 330ml glass bottles and contains sugar but no artificial sweeteners. Carbonated Water, Sugar, Acid (Citric Acid), Flavourings (Including Caffeine, Ammonium Ferric Citrate & Quinine), Sweeteners (Aspartame, Acesulfame K), Preservative (E211), Colours (Sunset Yellow FCF, Ponceau 4R).Our showbiz reporters, Magdalene Dalziel and Kirsten McStay put four flavours to the test, rating Tropical and Ice Cream highly.